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  • The Future of Nutrition is Drinkable: The Rise of Functional Beverages

    Top Takeaways from NBJ’s 2024 Sports Nutrition and Weight Management Report In a post-pandemic world where everyone appears to be constantly on the move, and 56% of consumers assert they are more active now than before the pandemic, it's becoming evident that the future of nutrition supplements lies in the convenience of functional beverages. Every year, the Nutrition Business Journal (NBJ) releases its annual report on the Sports Nutrition and Weight Management industries. The latest 2024 edition showcases an impressive growth rate of 11.1% in the preceding year, propelling the combined mar... Read More ›